1. Who We Are
Welcome to Letsema Digital Marketing Agency (LDMA), a dynamic digital agency and consultancy dedicated to helping South African businesses reach their full potential through data-driven strategies and innovative technology. Based in Johannesburg, South Africa, LDMA operates a suite of specialized platforms, including EasyCarInsure, EasyPetInsure, EasyLifeInsurance, EasyFuneralCover, and LDMA.io. Our commitment goes beyond lead generation, extending to comprehensive digital marketing solutions that enhance South Africa’s digital landscape.
2. Purpose of This Notice
At LDMA, safeguarding your personal information is our priority. Our Privacy Policy explains how we manage your data in compliance with the Protection of Personal Information Act 4 of 2013 (POPIA). This policy outlines your privacy rights and the legal protections available to you. We collect various personal details directly from you, over the course of our relationship, or from third parties, to provide tailored digital marketing solutions. Updates to this policy will be communicated to you, with the most current version available on our website.
3. Use of Our Website
By using our website, you agree to our terms, including our Privacy Policy. We may update these terms periodically, and the latest version will always be available on our website. Our website is intended for marketing our services and providing your contact information should you wish to engage with us.
You must not:
Use data collected from our website for direct marketing activities.
Perform automated data collection on our website.
Interfere with the performance or security of our website.
4. Intellectual Property
The content on our website is our exclusive property, fully protected by copyright and intellectual property rights. Any unauthorized use of this content is strictly prohibited.
5. Third-Party Websites
Our website may contain links to external sites over which we have no control. We are not responsible for any loss or damages arising from your use of these external sites.
6. Privacy
For details regarding the collection and use of your personal data, please review our Privacy Notice.
7. Warranties
We do not provide warranties concerning the availability, accuracy, or completeness of our website’s content. We cannot guarantee that our website will always meet your specific requirements.
8. Communication
By providing your contact information on our website, you authorize us to contact you using the provided details.
9. What Is Personal Information?
Personal information includes data that uniquely identifies or is directly associated with an individual or entity. This includes marital status, national origin, age, financial details, and more. Our approach to handling this information aligns with POPIA, ensuring your privacy is respected.
10. What Is Special Personal Information?
Special personal information includes sensitive data such as religious beliefs, race, union memberships, and health data. LDMA treats this information with utmost confidentiality and adheres strictly to legal standards.
11. Processing Customers’ Personal Information
LDMA processes personal information for various purposes, including fulfilling contracts, legal compliance, and legitimate interests. This includes customer communications, legal proceedings, market research, and more.
12. Processing Customers’ Special Personal Information
LDMA may process special personal information under specific circumstances, such as legal requirements, statistical research, or with your consent.
13. Processing Children’s Personal Information
LDMA may process children’s personal information under certain conditions, including consent from a parent or guardian or when legally required.
14. When and How LDMA Collects Personal Information
We collect personal information directly from you, based on your interactions with LDMA, from public sources, or from third parties engaged in our business operations.
15. Reasons Why LDMA May Further Use or Process Personal Information
LDMA may use your personal information for purposes compatible with the original intent of collection, such as legal compliance, research, or with your consent.
16. Use of Personal Information for Marketing
LDMA may use your personal information to market products and services to you. You may request LDMA to stop sending marketing communications at any time.
17. Automated Decision-Making
LDMA may process your personal information in a manual, mechanical, electronic, or automated manner for decision-making purposes, as allowed by law.
18. Sharing Personal Information
LDMA may share your personal information with third parties when necessary, including affiliated companies, legal authorities, and service providers.
19. Credit Bureau Information
LDMA may obtain and share your personal information with credit bureaus for identity verification, credit assessment, and other legal purposes.
20. Customer Rights Regarding Personal Information
You have the right to access, correct, delete, or object to the processing of your personal information. You also have the right to withdraw consent and lodge complaints regarding the handling of your personal data.
21. Security of Personal Information
LDMA takes appropriate steps to protect your personal information through physical, technological, and procedural safeguards.
22. Retention of Personal Information
LDMA retains personal information as long as required by law or for business purposes, even after your relationship with LDMA ends.
23. Cookies
LDMA uses cookies to track user behaviour and improve website functionality. By using our website, you agree to the use of cookies.
24. Liability
LDMA will not be held liable for any direct or indirect damages resulting from your access to or use of our website.
25. Indemnity
You accept responsibility for any damages incurred due to your violation of these terms and agree to indemnify LDMA.
26. Breach
In case of a breach of these terms, LDMA reserves the right to take necessary actions, including restricting access to the website.
27. Termination of Use
LDMA may modify or shut down the website at any time without liability.
28. Entire Agreement
These terms, together with our Privacy Notice, constitute the entire agreement between you and LDMA regarding your use of the website.
29. Governing Law and Jurisdiction
These terms are governed by the laws of South Africa, with disputes subject to the jurisdiction of Gauteng courts.
30. Contact Information
You may contact us at:
Address: 3rd Floor, The Firs, Corner of Biermann & Cradock, Rosebank, Johannesburg, 2196
Telephone: +27112330000
Email: hello@ldma.io